Textilumsätze lagen in 2016 laut BTE-Hochrechnung auf Vorjahresniveau

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Der Einzelhandelsumsatz mit Bekleidung sowie Haus- und Heimtextilien lag nach Hochrechnungen des BTE in  2016 in Deutschland auf Vorjahresniveau. Der Umsatz von Bekleidung und Textilien im Einzelhandel erreichte demnach ein Volumen von rund 64 Milliarden Euro. Dabei entwickelte sich das Geschäft je nach Vertriebsform sehr unterschiedlich.

Mittelständische Boutiquen und Modehäuser haben im Schnitt rund ein bis zwei Prozent an Umsatz verloren. Vertikal integrierte Modeketten wie H&M, Primark oder Zara legten hingegen um die gleiche Rate zu. „Dieses Umsatzplus der Vertikalen resultiert jedoch oftmals aus einer Flächenexpansion“, berichtet BTE-Präsident Steffen Jost. Der BTE schätzt, dass der E-Commerce mit Bekleidung und Textilien im letzten Jahr 2016 um rund sechs Prozent stieg, während das klassische Kataloggeschäft zurückging. Der gesamte Distanzhandel inkl. Teleshopping kommt nach BTE-Hochrechnungen auf einen Marktanteil von 20 Prozent.

Stefan Jost, Präsident des BTE

Stefan Jost, Präsident des BTE

Auf den Bekleidungsfachhandel inklusive der Filialisten wie C&A oder Kik zählen entfielen im Jahr 2016 rund 32 Milliarden Euro. Rund fünf Milliarden Euro Umsatz erzielte der Fachhandel mit Heim- und Haustextilien. „Zusammen kommen die auf Bekleidung und Textilien spezialisierten Fachgeschäfte damit auf einen Marktanteil von circa 58 Prozent“, rechnet Jost. Der gesamte Distanzhandel kam nach BTE-Schätzungen auf 13 Milliarden Euro Umsatz, davon rund 12 Milliarden mit E-Commerce. Hinzu kommen noch einmal ca. 14 Milliarden Euro Textilumsatz der Warenhäuser, der Lebensmitteldiscounter und anderer Handelsbranchen, die textile Sortimente führen.

Aktuelle bereiten dem mittelständischen Modehandel vor allem die zu frühen und umfangreichen Rabattschlachten Probleme. Ursachen dafür seien laut BTE  zu große Warenmengen im deutschen Markt sowie ein falsches Saison-Timing bei der Wareneinsteuerung. Das führt dazu, dass zum Beispiel schon vor Weihnachten Winterware reduziert wird, weil kurz darauf bereits Frühjahrsware angeliefert wird. Weiterhin problematisch entwickelt sich zudem die Kundenfrequenz in den Geschäften und Städten, da der Online-Bereich in fast allen Wirtschaftsbereichen weiter wächst und damit die Kundenströme verringert. Nach einer BTE-Umfrage verringerte sich die Zahl der Kunden im vergangenen Jahr bei 70 Prozent der Umfrageteilnehmer.

Für 2017 ist der mittelständische Textil- und Modehandel dennoch zuversichtlich. Immerhin acht von zehn Modehändlern rechnen in diesem Jahr mit einem Umsatzzuwachs oder zumindest mit einem Pari. „Wenn das Wetter mitspielt, dürfte angesichts guter konjunktureller Rahmenbedingungen ein kleines einstelliges Umsatzplus zu erreichen sein“, hofft BTE-Präsident Jost.

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( 
  ( yo0py4e6btpostmeta.meta_key = '_wpcf_belongs_post_id' AND yo0py4e6btpostmeta.meta_value IN ('8543') )
) AND yo0py4e6btposts.post_type = 'produkte' AND ((yo0py4e6btposts.post_status = 'publish')) GROUP BY yo0py4e6btposts.ID ORDER BY
yo0py4e6btposts.post_date DESC ;
1.2119 [ms]
SELECT   yo0py4e6btposts.* FROM yo0py4e6btposts  WHERE 1=1  AND yo0py4e6btposts.ID IN (0) AND yo0py4e6btposts.post_type = 'produkte' AND
((yo0py4e6btposts.post_status = 'publish'))  ORDER BY yo0py4e6btposts.post_date DESC ;
0.9222 [ms]
SELECT `id`, `cat`, `cat_loc`, `cat_par` FROM `yo0py4e6btadrotate_groups` WHERE `cat_loc` > 0 AND `cat_loc` < 5;;
0.8729 [ms]
SELECT option_value FROM yo0py4e6btoptions WHERE option_name = 'text_direction' LIMIT 1;
1.2031 [ms]
SELECT p.ID FROM yo0py4e6btposts AS p  WHERE p.post_date < '2017-03-08 16:00:51' AND p.post_type = 'post'  AND p.post_status = 'publish' ORDER BY
p.post_date DESC LIMIT 1;
1.2510 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8588 LIMIT 1;
1.1790 [ms]
SELECT p.ID FROM yo0py4e6btposts AS p  WHERE p.post_date > '2017-03-08 16:00:51' AND p.post_type = 'post'  AND p.post_status = 'publish' ORDER BY
p.post_date ASC LIMIT 1;
5.2681 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8614 LIMIT 1;
1.5779 [ms]
SELECT  t.term_id, tt.parent, tt.count, tt.taxonomy FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id
INNER JOIN yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('post_tag') AND tr.object_id IN
(8543) ORDER BY t.name ASC ;
1.3230 [ms]
SELECT   yo0py4e6btposts.ID FROM yo0py4e6btposts  WHERE 1=1  AND yo0py4e6btposts.ID NOT IN (8543) AND yo0py4e6btposts.post_type = 'post' AND
((yo0py4e6btposts.post_status = 'publish'))  ORDER BY yo0py4e6btposts.post_date DESC LIMIT 0, 3;
1.0359 [ms]
SELECT yo0py4e6btposts.* FROM yo0py4e6btposts WHERE ID IN (8929,8927);
0.9670 [ms]
SELECT  t.*, tt.*, tr.object_id FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id INNER JOIN
yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('category', 'post_tag', 'post_format',
'markentags') AND tr.object_id IN (8927, 8929) ORDER BY t.name ASC ;
1.0009 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8927,8929) ORDER BY meta_id ASC;
3.3400 [ms]
SELECT  t.*, tt.*, tr.object_id FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id INNER JOIN
yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('category', 'post_tag', 'post_format',
'markentags') AND tr.object_id IN (8614) ORDER BY t.name ASC ;
1.3039 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8614) ORDER BY meta_id ASC;
1.0068 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8962 LIMIT 1;
1.1101 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8962) ORDER BY meta_id ASC;
0.9701 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8930 LIMIT 1;
1.0931 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8930) ORDER BY meta_id ASC;
0.9980 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8615 LIMIT 1;
1.0252 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8615) ORDER BY meta_id ASC;
1.2300 [ms]
SELECT SQL_CALC_FOUND_ROWS yo0py4e6btcomments.comment_ID FROM yo0py4e6btcomments  LEFT JOIN yo0py4e6btposts ON comment_post_ID = yo0py4e6btposts.ID 
WHERE ( comment_approved = '1' ) AND comment_post_ID = 8543 AND comment_type NOT IN ('tribe-ea-error') AND comment_parent = 0 AND 
yo0py4e6btposts.post_type NOT IN ('shop_order','shop_order_refund')  AND  yo0py4e6btposts.post_type <> 'shop_webhook'   ORDER BY
yo0py4e6btcomments.comment_date_gmt ASC, yo0py4e6btcomments.comment_ID ASC ;
0.9730 [ms]
SELECT option_value FROM yo0py4e6btoptions WHERE option_name = 'highlander_comment_form_prompt' LIMIT 1;
1.0140 [ms]
SELECT option_value FROM yo0py4e6btoptions WHERE option_name = 'jetpack_comment_form_color_scheme' LIMIT 1;
0.9720 [ms]
SELECT * FROM `yo0py4e6btadrotate_groups` WHERE `name` != '' AND `id` = 1;;
0.9549 [ms]
SELECT 
					`yo0py4e6btadrotate`.`id`, 
					`yo0py4e6btadrotate`.`title`, 
					`yo0py4e6btadrotate`.`bannercode`, 
					`yo0py4e6btadrotate`.`image`, 
					`yo0py4e6btadrotate`.`tracker`, 
					`yo0py4e6btadrotate_linkmeta`.`group`
				FROM 
					`yo0py4e6btadrotate`, 
					`yo0py4e6btadrotate_linkmeta` 
				WHERE 
					( `yo0py4e6btadrotate_linkmeta`.`group` = 1) 
					AND `yo0py4e6btadrotate_linkmeta`.`user` = 0 
					AND `yo0py4e6btadrotate`.`id` = `yo0py4e6btadrotate_linkmeta`.`ad` 
					AND (`yo0py4e6btadrotate`.`type` = 'active' 
						OR `yo0py4e6btadrotate`.`type` = '2days'
						OR `yo0py4e6btadrotate`.`type` = '7days')
				GROUP BY `yo0py4e6btadrotate`.`id`
				ORDER BY `yo0py4e6btadrotate`.`id`;;
0.9260 [ms]
SELECT `yo0py4e6btadrotate_schedule`.`id`, `starttime`, `stoptime`, `maxclicks`, `maximpressions` FROM `yo0py4e6btadrotate_schedule`,
`yo0py4e6btadrotate_linkmeta` WHERE `schedule` = `yo0py4e6btadrotate_schedule`.`id` AND `ad` = '10' ORDER BY `starttime` ASC LIMIT 1;;
0.8929 [ms]
SELECT SUM(`clicks`) as `clicks`, SUM(`impressions`) as `impressions` FROM `yo0py4e6btadrotate_stats` WHERE `ad` = 10 AND `thetime` >= '1481898900'
AND `thetime` <= '1496154900' GROUP BY `ad` ASC;;
0.9511 [ms]
SELECT `yo0py4e6btadrotate_schedule`.`id`, `starttime`, `stoptime`, `maxclicks`, `maximpressions` FROM `yo0py4e6btadrotate_schedule`,
`yo0py4e6btadrotate_linkmeta` WHERE `schedule` = `yo0py4e6btadrotate_schedule`.`id` AND `ad` = '21' ORDER BY `starttime` ASC LIMIT 1;;
0.9482 [ms]
SELECT SUM(`clicks`) as `clicks`, SUM(`impressions`) as `impressions` FROM `yo0py4e6btadrotate_stats` WHERE `ad` = 21 AND `thetime` >= '1488282540'
AND `thetime` <= '1495530000' GROUP BY `ad` ASC;;
1.0571 [ms]
SELECT `timer` FROM `yo0py4e6btadrotate_tracker` WHERE `ipaddress` = '54.197.180.64' AND `stat` = 'i' AND `bannerid` = 10 ORDER BY `timer` DESC LIMIT
1;;
0.9129 [ms]
SELECT SQL_CALC_FOUND_ROWS  yo0py4e6btposts.ID FROM yo0py4e6btposts  WHERE 1=1  AND yo0py4e6btposts.post_type = 'post' AND
(yo0py4e6btposts.post_status = 'publish' OR yo0py4e6btposts.post_status = 'tribe-ea-success' OR yo0py4e6btposts.post_status = 'tribe-ea-failed' OR
yo0py4e6btposts.post_status = 'tribe-ea-schedule' OR yo0py4e6btposts.post_status = 'tribe-ea-pending' OR yo0py4e6btposts.post_status =
'tribe-ea-draft')  ORDER BY yo0py4e6btposts.post_date DESC LIMIT 0, 2;
0.9110 [ms]
SELECT FOUND_ROWS();
1.0130 [ms]
SELECT * FROM yo0py4e6btpostmeta WHERE post_id IN (8929,8927);
0.9151 [ms]
SELECT SQL_CALC_FOUND_ROWS  yo0py4e6btposts.ID FROM yo0py4e6btposts  WHERE 1=1  AND yo0py4e6btposts.post_type = 'post' AND
(yo0py4e6btposts.post_status = 'publish' OR yo0py4e6btposts.post_status = 'tribe-ea-success' OR yo0py4e6btposts.post_status = 'tribe-ea-failed' OR
yo0py4e6btposts.post_status = 'tribe-ea-schedule' OR yo0py4e6btposts.post_status = 'tribe-ea-pending' OR yo0py4e6btposts.post_status =
'tribe-ea-draft')  ORDER BY yo0py4e6btposts.post_date DESC LIMIT 2, 10;
0.8919 [ms]
SELECT FOUND_ROWS();
1.5259 [ms]
SELECT yo0py4e6btposts.* FROM yo0py4e6btposts WHERE ID IN (8518,8503,8481,8443,8356,8350,8346);
2.9218 [ms]
SELECT  t.*, tt.*, tr.object_id FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id INNER JOIN
yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('category', 'post_tag', 'post_format',
'markentags') AND tr.object_id IN (8346, 8350, 8356, 8443, 8481, 8503, 8518) ORDER BY t.name ASC ;
5.2080 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8346,8350,8356,8443,8481,8503,8518) ORDER BY meta_id ASC;
2.1291 [ms]
SELECT * FROM yo0py4e6btpostmeta WHERE post_id IN (8614,8588,8518,8503,8481,8443,8356,8350,8346);
2.1570 [ms]
SELECT  t.*, tt.*, tr.object_id FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id INNER JOIN
yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('category', 'post_tag', 'post_format',
'markentags') AND tr.object_id IN (8588) ORDER BY t.name ASC ;
1.3518 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8588) ORDER BY meta_id ASC;
0.8781 [ms]
SELECT yo0py4e6btpostmeta.post_id FROM yo0py4e6btpostmeta WHERE yo0py4e6btpostmeta.meta_key = '_EventHideFromUpcoming' AND
yo0py4e6btpostmeta.meta_value = 'yes';
12.3529 [ms]
SELECT SQL_CALC_FOUND_ROWS DISTINCT yo0py4e6btposts.*, MIN(yo0py4e6btpostmeta.meta_value) as EventStartDate, MIN(tribe_event_end_date.meta_value) as
EventEndDate FROM yo0py4e6btposts  INNER JOIN yo0py4e6btpostmeta ON ( yo0py4e6btposts.ID = yo0py4e6btpostmeta.post_id ) LEFT JOIN yo0py4e6btpostmeta
as tribe_event_end_date ON ( yo0py4e6btposts.ID = tribe_event_end_date.post_id AND tribe_event_end_date.meta_key = '_EventEndDate' )  WHERE 1=1  AND (

  yo0py4e6btpostmeta.meta_key = '_EventStartDate'
) AND yo0py4e6btposts.post_type = 'tribe_events' AND (yo0py4e6btposts.post_status = 'publish' OR yo0py4e6btposts.post_status = 'tribe-ea-success' OR
yo0py4e6btposts.post_status = 'tribe-ea-failed' OR yo0py4e6btposts.post_status = 'tribe-ea-schedule' OR yo0py4e6btposts.post_status =
'tribe-ea-pending' OR yo0py4e6btposts.post_status = 'tribe-ea-draft') AND (yo0py4e6btpostmeta.meta_value >= '2017-03-27 08:39:09' OR
(yo0py4e6btpostmeta.meta_value <= '2017-03-27 08:39:09' AND tribe_event_end_date.meta_value >= '2017-03-27 08:39:09' )) GROUP BY yo0py4e6btposts.ID
ORDER BY EventStartDate ASC, yo0py4e6btposts.post_date ASC LIMIT 0, 5;
0.9201 [ms]
SELECT FOUND_ROWS();
2.0399 [ms]
SELECT * FROM yo0py4e6btpostmeta WHERE post_id IN (7944,7947,7949,7318,7952);
2.2361 [ms]
SELECT  t.*, tt.*, tr.object_id FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id INNER JOIN
yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('post_tag', 'tribe_events_cat', 'markentags')
AND tr.object_id IN (7944, 7947, 7949, 7318, 7952) ORDER BY t.name ASC ;
2.1601 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7944,7947,7949,7318,7952) ORDER BY meta_id ASC;
1.1809 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 328 LIMIT 1;
1.0810 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (328) ORDER BY meta_id ASC;
1.1311 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7946 LIMIT 1;
1.1501 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7946) ORDER BY meta_id ASC;
1.1151 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 337 LIMIT 1;
1.1818 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (337) ORDER BY meta_id ASC;
1.1001 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 336 LIMIT 1;
1.0538 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (336) ORDER BY meta_id ASC;
1.0850 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7207 LIMIT 1;
1.1590 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7207) ORDER BY meta_id ASC;
1.1129 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7208 LIMIT 1;
1.0679 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7208) ORDER BY meta_id ASC;
1.2159 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7319 LIMIT 1;
1.3521 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7319) ORDER BY meta_id ASC;
1.0951 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7322 LIMIT 1;
1.5481 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7322) ORDER BY meta_id ASC;
1.0850 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7323 LIMIT 1;
1.3778 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7323) ORDER BY meta_id ASC;
0.9880 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 204 LIMIT 1;
0.9041 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (204) ORDER BY meta_id ASC;
0.9851 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7956 LIMIT 1;
0.9151 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7956) ORDER BY meta_id ASC;