Pariser Messen im Januar 2017

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Paris gilt als eines der Epizentren der Mode. Und gerade auch im Kinder­bekleidungsbereich bietet die französische Hauptstadt mit der Playtime Paris sowie der Kid Paris gleich zwei besuchenswerte Veranstaltungen. 

Die Parier Kindermodemessen Arten einen ganz besonderen Charme

Die Parier Kindermodemessen Arten einen ganz besonderen Charme

Um die Gunst der sich auch international umschauenden Einkäufer konkurrieren alle großen Landesmessen intensiv. Denn für viele Marken ist der Anteil internationaler Besucher von besonderem Interesse. Im Wettbewerb mit Amsterdam, Florenz, Kopenhagen, London, Madrid und Moskau hat sich Paris seit der Gründung der Playtime Paris vor zehn Jahren zu einer lohnenswerten Destination gemausert. Das Team um die Geschwister Maria Czapska und Sébastien de Hutten hat ein im Vergleich zum internationalen Umfeld ganz besonderes Event geschaffen. Die inzwischen mehr als 520 Aussteller bieten einen großen Überblick über zahlreiche französische, aber auch viele europäische und interessante asiatische wie amerikanische Marken. Das Ausstellerfeld stammt derweil aus über 40 Ländern und speist sich sogar zu mehr als 80 Prozent aus nicht-französischen Marken.

Zum Charakter der Playtime Paris gehört auch, dass die Veranstalter ein Ensemble an Produktbereichen kuratieren, das über die reine Baby- und Kinderbekleidung hinausreicht. Wie selbstverständlich stellen auch rund 75 Schuhmarken aus. Des Weiteren sind hochwertige oder in Manufakturmengen kleinauflagig produzierte Pflegeprodukte für Babys und Mütter, Heimtextilien, besondere Möbel und Dekorationsprodukte für das Wohnen mit Kindern oder Accessoires, Geschenkartikel und Schreibwaren zu entdecken. Ebenso bietet das Pariser Event mit über 40 Ausstellern die bislang größte zusammengefasste Sektion an Umstandsmode, sodass der Messebesuch für Einkäufer von Maternity Wear als der wohl lohnenswerteste Termin in Europa gilt.

Viele Besucher schätzen allerdings neben der reinen Anzahl und der breiten Übersicht an Labels einen weiteren Aspekt ganz besonders: Auf der Playtime Paris stellen insbesondere die Designer persönlich aus. Daher können Interessenten den direkten Austausch mit den Labeleigentümern suchen und sich eine Marke umfassend vorstellen lassen. So ergeben sich immer wieder aufs Neue anregende Gespräche und durch den Kontakt von Angesicht zu Angesicht eine besondere Bindung zu den einzelnen Marken der Wahl.

Die Playtime hat ihr Konzept bereits erfolgreich nach New York und Tokio exportiert. Und Anfang Januar 2017 hat die Messe bekannt gegeben, im Juli 2017 mit der Playtime Berlin nun auch nach Berlin zu kommen.

Ein Abstecher, der sich lohnt

Ein untrügliches Zeichen für einen funktionierenden Messestandort ist in der Regel die Gründung von Parallelveranstaltungen. Und so gibt es mit der Kid Paris, die Anfang 2015 in Paris zum ersten Mal stattfand, eine kleine, feine Veranstaltung, die rund 70 Aussteller versammelt. Zentral gelegen inmitten der fußläufigen Altstadt lohnt hier ein nachmittäglicher Messeausklang einer am besten zweitägigen Reise nach Paris.

Insofern die Playtime bereits zahlreiche Newcomer vorstellt und insgesamt als deutlich größere Veranstaltung eine mehr als ausreichende Auswahl an Labels vereint, ist die Kid Paris für einige Marken eher eine Art Sprungbrett. So manche Band wie jüngst das sehenswerte niederländische Label Les Coyotes de Paris debüttierte erst auf der Kid und wechselte dieses Jahr zur Playtime.

Die Atmosphäre ist mit der der Playtime vergleichbar: intim, persönlich, engagiert – und bei den blutjungen Newcomern mit einer sympathischen Note an Lampenfieber und Gründerstolz gewürzt.

Anfang 2017 stellen gemäß Zählung zum Redaktionsschluss knapp 50 Marken aus, darunter etwa 20 zum ersten Mal. Im letzten Sommer waren es noch fast 70 Marken. Darunter waren sechs Labels, die ihre allererste Kollektion präsentierten, während dieses Jahr noch keine Kollektions-Newcomer vermeldet wurden.

Allein der jüngste Vergleich zeigt die angesprochene Fluktuation und auch, dass der Veranstaltung ein echtes Alleinstellungsmerkmal noch fehlt. Schlussendlich bieten sich jedem Aussteller bei einer erfolgreichen Bewerbung zur Ausstellung auf der Playtime, die selbst allerdings kaum noch zusätzliche Ausstellungskapazitäten hat, eine ungleich höhere Besucherzahl auf der Veranstaltung. Und letztlich kommt es ja auch auf diese an, um die Chance auf einige Dutzend Neukundenkontakte ergreifen zu können.

Cover der Ausgabe, aus dem der Beitrag stammt. Pariser Messen im Januar 2017
erschien in der gedruckten Ausgabe von Childhood Business:
Ausgabe 01 / 2017 vom 07.01.2017 auf Seite 48
Hier geht es zu weiteren Beiträgen aus der Ausgabe.

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guid='http://www.childhood-business.de/wp-content/uploads/2016/11/CB-2017-01-Cover-Pola.jpg';
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SELECT `id`, `cat`, `cat_loc`, `cat_par` FROM `yo0py4e6btadrotate_groups` WHERE `cat_loc` > 0 AND `cat_loc` < 5;;
0.8812 [ms]
SELECT option_value FROM yo0py4e6btoptions WHERE option_name = 'text_direction' LIMIT 1;
1.2560 [ms]
SELECT p.ID FROM yo0py4e6btposts AS p  WHERE p.post_date < '2017-01-27 10:33:52' AND p.post_type = 'post'  AND p.post_status = 'publish' ORDER BY
p.post_date DESC LIMIT 1;
0.9820 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8150 LIMIT 1;
1.0381 [ms]
SELECT p.ID FROM yo0py4e6btposts AS p  WHERE p.post_date > '2017-01-27 10:33:52' AND p.post_type = 'post'  AND p.post_status = 'publish' ORDER BY
p.post_date ASC LIMIT 1;
1.1141 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8235 LIMIT 1;
1.2200 [ms]
SELECT  t.term_id, tt.parent, tt.count, tt.taxonomy FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id
INNER JOIN yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('post_tag') AND tr.object_id IN
(8226) ORDER BY t.name ASC ;
1.0810 [ms]
SELECT   yo0py4e6btposts.ID FROM yo0py4e6btposts  WHERE 1=1  AND yo0py4e6btposts.ID NOT IN (8226) AND yo0py4e6btposts.post_type = 'post' AND
((yo0py4e6btposts.post_status = 'publish'))  ORDER BY yo0py4e6btposts.post_date DESC LIMIT 0, 3;
1.2741 [ms]
SELECT yo0py4e6btposts.* FROM yo0py4e6btposts WHERE ID IN (8929,8927,8614);
1.7071 [ms]
SELECT  t.*, tt.*, tr.object_id FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id INNER JOIN
yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('category', 'post_tag', 'post_format',
'markentags') AND tr.object_id IN (8614, 8927, 8929) ORDER BY t.name ASC ;
1.2619 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8614,8927,8929) ORDER BY meta_id ASC;
0.9542 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8962 LIMIT 1;
0.9539 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8962) ORDER BY meta_id ASC;
1.2829 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8930 LIMIT 1;
1.9271 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8930) ORDER BY meta_id ASC;
0.9429 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 8615 LIMIT 1;
0.9701 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8615) ORDER BY meta_id ASC;
1.3151 [ms]
SELECT SQL_CALC_FOUND_ROWS yo0py4e6btcomments.comment_ID FROM yo0py4e6btcomments  LEFT JOIN yo0py4e6btposts ON comment_post_ID = yo0py4e6btposts.ID 
WHERE ( comment_approved = '1' ) AND comment_post_ID = 8226 AND comment_type NOT IN ('tribe-ea-error') AND comment_parent = 0 AND 
yo0py4e6btposts.post_type NOT IN ('shop_order','shop_order_refund')  AND  yo0py4e6btposts.post_type <> 'shop_webhook'   ORDER BY
yo0py4e6btcomments.comment_date_gmt ASC, yo0py4e6btcomments.comment_ID ASC ;
0.8879 [ms]
SELECT option_value FROM yo0py4e6btoptions WHERE option_name = 'highlander_comment_form_prompt' LIMIT 1;
0.8919 [ms]
SELECT option_value FROM yo0py4e6btoptions WHERE option_name = 'jetpack_comment_form_color_scheme' LIMIT 1;
0.9470 [ms]
SELECT * FROM `yo0py4e6btadrotate_groups` WHERE `name` != '' AND `id` = 1;;
0.9270 [ms]
SELECT 
					`yo0py4e6btadrotate`.`id`, 
					`yo0py4e6btadrotate`.`title`, 
					`yo0py4e6btadrotate`.`bannercode`, 
					`yo0py4e6btadrotate`.`image`, 
					`yo0py4e6btadrotate`.`tracker`, 
					`yo0py4e6btadrotate_linkmeta`.`group`
				FROM 
					`yo0py4e6btadrotate`, 
					`yo0py4e6btadrotate_linkmeta` 
				WHERE 
					( `yo0py4e6btadrotate_linkmeta`.`group` = 1) 
					AND `yo0py4e6btadrotate_linkmeta`.`user` = 0 
					AND `yo0py4e6btadrotate`.`id` = `yo0py4e6btadrotate_linkmeta`.`ad` 
					AND (`yo0py4e6btadrotate`.`type` = 'active' 
						OR `yo0py4e6btadrotate`.`type` = '2days'
						OR `yo0py4e6btadrotate`.`type` = '7days')
				GROUP BY `yo0py4e6btadrotate`.`id`
				ORDER BY `yo0py4e6btadrotate`.`id`;;
0.8969 [ms]
SELECT `yo0py4e6btadrotate_schedule`.`id`, `starttime`, `stoptime`, `maxclicks`, `maximpressions` FROM `yo0py4e6btadrotate_schedule`,
`yo0py4e6btadrotate_linkmeta` WHERE `schedule` = `yo0py4e6btadrotate_schedule`.`id` AND `ad` = '10' ORDER BY `starttime` ASC LIMIT 1;;
0.8609 [ms]
SELECT SUM(`clicks`) as `clicks`, SUM(`impressions`) as `impressions` FROM `yo0py4e6btadrotate_stats` WHERE `ad` = 10 AND `thetime` >= '1481898900'
AND `thetime` <= '1496154900' GROUP BY `ad` ASC;;
0.9539 [ms]
SELECT `yo0py4e6btadrotate_schedule`.`id`, `starttime`, `stoptime`, `maxclicks`, `maximpressions` FROM `yo0py4e6btadrotate_schedule`,
`yo0py4e6btadrotate_linkmeta` WHERE `schedule` = `yo0py4e6btadrotate_schedule`.`id` AND `ad` = '21' ORDER BY `starttime` ASC LIMIT 1;;
0.9139 [ms]
SELECT SUM(`clicks`) as `clicks`, SUM(`impressions`) as `impressions` FROM `yo0py4e6btadrotate_stats` WHERE `ad` = 21 AND `thetime` >= '1488282540'
AND `thetime` <= '1495530000' GROUP BY `ad` ASC;;
0.9260 [ms]
SELECT `timer` FROM `yo0py4e6btadrotate_tracker` WHERE `ipaddress` = '54.197.180.64' AND `stat` = 'i' AND `bannerid` = 10 ORDER BY `timer` DESC LIMIT
1;;
0.9172 [ms]
SELECT SQL_CALC_FOUND_ROWS  yo0py4e6btposts.ID FROM yo0py4e6btposts  WHERE 1=1  AND yo0py4e6btposts.post_type = 'post' AND
(yo0py4e6btposts.post_status = 'publish' OR yo0py4e6btposts.post_status = 'tribe-ea-success' OR yo0py4e6btposts.post_status = 'tribe-ea-failed' OR
yo0py4e6btposts.post_status = 'tribe-ea-schedule' OR yo0py4e6btposts.post_status = 'tribe-ea-pending' OR yo0py4e6btposts.post_status =
'tribe-ea-draft')  ORDER BY yo0py4e6btposts.post_date DESC LIMIT 0, 2;
0.9270 [ms]
SELECT FOUND_ROWS();
0.9649 [ms]
SELECT * FROM yo0py4e6btpostmeta WHERE post_id IN (8929,8927);
0.9460 [ms]
SELECT SQL_CALC_FOUND_ROWS  yo0py4e6btposts.ID FROM yo0py4e6btposts  WHERE 1=1  AND yo0py4e6btposts.post_type = 'post' AND
(yo0py4e6btposts.post_status = 'publish' OR yo0py4e6btposts.post_status = 'tribe-ea-success' OR yo0py4e6btposts.post_status = 'tribe-ea-failed' OR
yo0py4e6btposts.post_status = 'tribe-ea-schedule' OR yo0py4e6btposts.post_status = 'tribe-ea-pending' OR yo0py4e6btposts.post_status =
'tribe-ea-draft')  ORDER BY yo0py4e6btposts.post_date DESC LIMIT 2, 10;
0.9141 [ms]
SELECT FOUND_ROWS();
1.2600 [ms]
SELECT yo0py4e6btposts.* FROM yo0py4e6btposts WHERE ID IN (8543,8588,8518,8503,8481,8443,8356,8350,8346);
1.0021 [ms]
SELECT  t.*, tt.*, tr.object_id FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id INNER JOIN
yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('category', 'post_tag', 'post_format',
'markentags') AND tr.object_id IN (8346, 8350, 8356, 8443, 8481, 8503, 8518, 8543, 8588) ORDER BY t.name ASC ;
1.0428 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (8346,8350,8356,8443,8481,8503,8518,8543,8588) ORDER BY meta_id ASC;
1.2469 [ms]
SELECT * FROM yo0py4e6btpostmeta WHERE post_id IN (8614,8543,8588,8518,8503,8481,8443,8356,8350,8346);
0.9649 [ms]
SELECT yo0py4e6btpostmeta.post_id FROM yo0py4e6btpostmeta WHERE yo0py4e6btpostmeta.meta_key = '_EventHideFromUpcoming' AND
yo0py4e6btpostmeta.meta_value = 'yes';
22.0101 [ms]
SELECT SQL_CALC_FOUND_ROWS DISTINCT yo0py4e6btposts.*, MIN(yo0py4e6btpostmeta.meta_value) as EventStartDate, MIN(tribe_event_end_date.meta_value) as
EventEndDate FROM yo0py4e6btposts  INNER JOIN yo0py4e6btpostmeta ON ( yo0py4e6btposts.ID = yo0py4e6btpostmeta.post_id ) LEFT JOIN yo0py4e6btpostmeta
as tribe_event_end_date ON ( yo0py4e6btposts.ID = tribe_event_end_date.post_id AND tribe_event_end_date.meta_key = '_EventEndDate' )  WHERE 1=1  AND (

  yo0py4e6btpostmeta.meta_key = '_EventStartDate'
) AND yo0py4e6btposts.post_type = 'tribe_events' AND (yo0py4e6btposts.post_status = 'publish' OR yo0py4e6btposts.post_status = 'tribe-ea-success' OR
yo0py4e6btposts.post_status = 'tribe-ea-failed' OR yo0py4e6btposts.post_status = 'tribe-ea-schedule' OR yo0py4e6btposts.post_status =
'tribe-ea-pending' OR yo0py4e6btposts.post_status = 'tribe-ea-draft') AND (yo0py4e6btpostmeta.meta_value >= '2017-03-27 08:34:44' OR
(yo0py4e6btpostmeta.meta_value <= '2017-03-27 08:34:44' AND tribe_event_end_date.meta_value >= '2017-03-27 08:34:44' )) GROUP BY yo0py4e6btposts.ID
ORDER BY EventStartDate ASC, yo0py4e6btposts.post_date ASC LIMIT 0, 5;
0.9010 [ms]
SELECT FOUND_ROWS();
1.0459 [ms]
SELECT * FROM yo0py4e6btpostmeta WHERE post_id IN (7944,7947,7949,7318,7952);
0.9990 [ms]
SELECT  t.*, tt.*, tr.object_id FROM yo0py4e6btterms AS t  INNER JOIN yo0py4e6btterm_taxonomy AS tt ON t.term_id = tt.term_id INNER JOIN
yo0py4e6btterm_relationships AS tr ON tr.term_taxonomy_id = tt.term_taxonomy_id WHERE tt.taxonomy IN ('post_tag', 'tribe_events_cat', 'markentags')
AND tr.object_id IN (7944, 7947, 7949, 7318, 7952) ORDER BY t.name ASC ;
1.0569 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7944,7947,7949,7318,7952) ORDER BY meta_id ASC;
0.9711 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 328 LIMIT 1;
0.9310 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (328) ORDER BY meta_id ASC;
1.1861 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7946 LIMIT 1;
0.9091 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7946) ORDER BY meta_id ASC;
0.9689 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 337 LIMIT 1;
0.9370 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (337) ORDER BY meta_id ASC;
0.9689 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 336 LIMIT 1;
0.8919 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (336) ORDER BY meta_id ASC;
0.9570 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7207 LIMIT 1;
0.9089 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7207) ORDER BY meta_id ASC;
0.9689 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7208 LIMIT 1;
0.8910 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7208) ORDER BY meta_id ASC;
0.9699 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7319 LIMIT 1;
0.9608 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7319) ORDER BY meta_id ASC;
0.9611 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7322 LIMIT 1;
0.9229 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7322) ORDER BY meta_id ASC;
0.9601 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7323 LIMIT 1;
0.8960 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7323) ORDER BY meta_id ASC;
0.9651 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 204 LIMIT 1;
1.0669 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (204) ORDER BY meta_id ASC;
0.9830 [ms]
SELECT * FROM yo0py4e6btposts WHERE ID = 7956 LIMIT 1;
0.9010 [ms]
SELECT post_id, meta_key, meta_value FROM yo0py4e6btpostmeta WHERE post_id IN (7956) ORDER BY meta_id ASC;